• PRESENTATION
• PROGRAM
• CONFERENCE INFORMATION
  • CONFERENCE LOCATION AND ACCOMODATION
  • REGISTRATION (REGISTRATION IS ALREADY CLOSED)
• CONTACT
  • CIMaR CONTACTS AND CONFERENCE CO-CHAIRS
  • LOCAL CONFERENCE CHAIRS
• USEFUL LINKS

 

PRESENTATION

Consortium for International Marketing Research (CIMaR)

Many researchers are concerned about the generalizability of their research findings in cross-cultural, cross-national settings.Many pursue research topics in a single national environment and wonder if their research results would be confirmed in different contexts.

A small number of researchers from a variety of countries, whose major research interests focus on the internationalization of firms and export behavior, have decided to collaborate in future projects. With the leadership of Professor S. Tamer Cavusgil MSU-CIBER Executive Director, and Professor Catherine Axinn of OhioUniversity, these colleagues have formed a loose research alliance known as the Consortium for International Marketing Research (CIMaR).

The consortium members have agreed to undertake joint research projects in order to make significant contributions to the knowledge and practice of international marketing.The extent of collaboration includes:

CIMaR members also meet at professional meetings such as the Academy of International Business and the American Marketing Association, and extend invitations to visit each other’s campus.

The consortium held its first annual conference in East Lansing, MI, in 1993 under the auspices of MSU-CIBER.Since then, annual meetings were held in Sao Paulo, Brazil (1994), Odense, Denmark (1995), San Diego, California (1996), Brugge, Belgium (1997), Cesme, Turkey (1998), Tennessee (1999), Phoenix, Arizona (2000), Sydney (2001), San Diego (2002), Chicago (2003), Phoenix (2004).Several articles and a book have been published, featuring the collaborative work of CIMaR members.

Membership of this collaborative research group has grown from less than a dozen to more than 40 distinguished scholars around the globe.